In Ancient Crete, Ariadne gave Theseus a ball of RedThread so that he could navigate out of the labyrinth, where a Minotaur demanded regular tribute of the town’s youth. He killed the Minotaur and got out, succeeding where others became Minotaur feed. A more literary version of this story was one of my favorites when I was a kid.

Chinese tradition also has a saying around RedThreads:  there’s an invisible red thread connecting people who are destined to meet. That resonates too with what RedThread Advisors aims to do, by weaving across time and space to support the impact investment marketplace.

On a more personal level, when I (Rachel) was 3 or 4 years old, my family spent a summer in Boston. One day, my father spun a yarn that he painted the Freedom Trail with his brother, out of boredom. The story was credible enough to my siblings and me: Grandma Cardone ran a hardware store in Brooklyn, and Grandpa painted houses. Those kids grew up around paint! Several years later my mother us told another story, about gullibility. And I learned an important lesson about the power of the stories we tell, the narratives we believe, the importance of trust, and the possibility for new narratives to shift our perceptions of reality.

All of which is to say, it fits RedThread Advisors’ ambition and niche. I’ve used the phrase “red thread” often in the course of my career, as a metaphor for pulling together and making sense of disparate information. When I was thinking about what to call this new adventure, the above stories and remembrance came to mind, resonated, and stuck.